Making the Commitment to Risk and Learn from Failure in Innovation


Recently, BridgePoint Effect introduced our course Taking the risk on Innovation  to leaders from the private, federal government and non-profit sectors. They were brave souls willing to engage in reflective thinking on how to give innovation and failure a makeover in their organizations.

By Janice Francisco, Founder & Principal Consultant

In this article, I highlight some surprising takeaways from the event.

Innovation: Best Practice versus Different Practice

Most organizations are focused on best practices.

Innovation calls on us to focus on “different practice.”

Doing so takes a willingness to engage in concrete experimentation, a tolerance for ambiguity, complexity and risk taking, and the ability to engage in reflective thinking.

In our quest to drive innovation, we forget that all roads to success involve “miss-takes” and failures. While we're eager to share outcomes framed as success, we hesitate to speak about the miss-takes and failure that are so characteristic of the innovation process.  Taking time to reflect on what we’re learning on our innovation journey gives us a reality check on the progress we’re making and the opportunities for improving our efforts. Neglecting to take this time to learn is counterproductive and keeps the necessary process of experimentation, reflection and feedback in innovation from unfolding.

Liked, Learned, Surprised

In a closing activity, we asked participants to reflect on what they liked, learned, and found surprising about what they had learned during the course. Here is a sampling of what we heard.

  • People told us they really appreciated the opportunity to explore the issues around risking and learning from failure in innovation. They shared that the environment we created in the workshop made them feel safe and comfortable to engage in creative and productive dialogue.
  • Many people shared that “I realized I engaged in risk taking more than I give myself credit for.” While it wasn’t always roses and sunshine, in the end, the rewards of taking a risk in innovation outweighed whatever bad things they thought could happen by taking the risk.
  • One leader shared, “We like to think we’re innovating, but really what we’ve been doing is trying to make change that looks a lot like what we’re already doing. Clearly, we need to rethink how we’re innovating and look at why we’re so uncomfortable with doing things differently.”
  • The tools and techniques we introduced to develop a mindset for risk taking—including reflective thinking and creating safety around risk taking—were practical and appreciated.

Taking it Forward

As we wound up the course, we asked participants to commit to doing one action that was within their control and that would change how their organization risks and learns from failure in innovation. The results of this thinking were captured on colourful paper, arranged into a “Commitment Quilt,” photographed and shared as a reminder going forward. The commitments to action woven into the Commitment Quilt are:

  • Don't automatically judge
  • THINK: what if everything goes right?
  • Be more open to sharing my failures
  • Focus on agility and accept ambiguity
  • Make purposeful space for creative / innovative thinking
  • Ask / assess with my team: what happens if we don’t take the risk to move forward?
  • Encourage my team to take risks and make it OK to fail
  • Periodic reflection
  • Reflect on past risks and failures so that I recognize my strengths as a risk-taker and opportunities to improve
  • More time with team to explore ideas
  • Ask more ?????? (questions)
  • Be more mindful of the learning cycle and of building in safety valves to help my team / management be more comfortable (and help me be more aware)

Rethinking Risk and Risk Mitigation

In the spirit of experimentation—taking risks and learning from failure—at the end of the course we asked participants what we could do to improve on their experience of the course.

And I am so grateful that we did.

One senior leader came to me afterwards to discuss her challenges around risk mitigation. And her comments complimented a break-time conversation I had with a Director in an Information Technology organization and one in Human Resources.

Most organizations have a best practice around risks, whether these are tied to an innovation effort or not.  The practice is typically project-related and works to first make a list of risks, then to make a corresponding list of how the risks will be mitigated.

Interestingly, two things appear to be going on here that are counterproductive to truly understanding and dealing with the risks.

The practice of risk identification and mitigation appears to be nothing short of a “check boxing” effort – “Risks?  Yes, we have identified them (check). Mitigation Plan? Yes, we’ve identified ways to mitigate them (check)”. The risks and mitigating options typically are the more obvious ones and the way they’re communicated is through a short meeting where everyone nods their head saying, “Yep, those seem to be reasonable risks.” There’s little to no dialogue around the risks, and the unspoken expectation is, “...and we just don’t want to go there, so let’s move on”.  The challenge arises when the inevitable does happen and a risk raises its head—or worse, an unanticipated risk surfaces.

Time to Change the Conversation Around Risk and Failures in Innovation

The solution?

We need to change the conversation we’re having around risks and failures in innovation.

The results of my conversations with participants at our event show a thirst for creative thinking tools to change the conversation around risks and their mitigation. The good news is, there’s a number of ready made thinking tools in the toolkit we share in our Innovation Toolset course. These tools can be used by anyone to lead any small group of stakeholders and decision-makers through a more creative, productive and realistic conversation about the risks the organization is facing and the ways they will deal with them. And, they will help to identify success factors and where the limits of tolerance lay.

So, what is BridgePoint Effect’s commitment to changing the conversation that organizations have around risking and learning from failure?

Usually we teach our Taking the Risk on Innovation program to intact teams, so we’re going to develop an optional module that focuses on Risk Mitigation. This module will introduce a different practice for identifying risks and engaging stakeholders in creative thinking around how to mitigate and respond to them.

Learn More about Taking the Risk on Innovation and Learning from Failure

If you’d like to know more about how we can help your organization change the conversation you’re having about taking the risk on innovation and learning from failure in innovation, reach out.  I’d be delighted to speak with you.


About BridgePoint Effect

BridgePoint Effect is an organizational development and innovation strtaegy firm. We help organizations thrive through change and innovate to create new value. We serve courageous leaders who want to inspire and equip their teams to change, innovate, collaborate and think better together. Our goal is to make it easier for individuals and teams to contribute results for their organization.


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